FEEDING TOMORROW
ONE CAMPAIGN, MILLIONS OF
PLANT-BASED MEALS SERVED
Can you imagine if, with only one strategy, we could guarantee that millions of animal product-based meals were replaced by plant-based options each year?
This is what our Feeding Tomorrow program is achieving, and this is only the beginning. The program encourages and supports universities and schools to switch, once a week, the meals they serve to options full of vegetables and flavor.
By working with institutions, such as educational ones, we can significantly increase our impact. We also can take this as an opportunity to raise awareness and educate students about the power of their food choices — for their own health and for the sake of the planet on which we all live.
WHY CHANGE?
FOR THE ENVIRONMENT
Land use
Livestock systems occupy 45% of the globe's surface land. By decreasing land pressure, diet changes could also reduce soil erosion and benefit a range of other environmental indicators.
FOR YOUR HEALTH
Cancer
Red and processed meats are considered carcinogenic by the World Health Organization. Those who consume animal products are at a higher risk of developing several cancer types, such as colorectal, pancreatic, prostate, and breast cancer.
Diabetes
Meat consumption is associated with a significantly increased risk of diabetes, while plant-based diets are especially potent in preventing type 2 diabetes.
Cardiovascular diseases
Eating meat can triple the risk of heart diseases, heart attacks, and strokes. On the other hand, diets higher in plant foods and lower in animal foods are associated with a lower cardiovascular morbidity risk.
MANY GOVERNMENTAL DIETARY GUIDELINES AGREE
"Of all foods, meat has the greatest impact on our climate and environment. This is why it’s important for us to cut back on meat and be careful about what meat we do choose to eat."
Canada’s Food Guide, Canadian Government
"Many of the well-studied healthy eating patterns include mostly plant-based foods. Eat vegetables and fruits, whole grain foods and protein foods often to develop a healthy eating pattern and maintain your health. Choose protein foods that come from plants more often."
Dietary Guidelines for the Brazilian Population, Ministry of Health of Brazil
"Choosing diets based on a variety of foods of plant origin with sparing amounts of foods of animal origin implies the choice of a food system that is relatively equitable, and less stressful to the environment, for animals and biodiversity in general."
OUR RESULTS, SO FAR
years of
operation
4
countries (Argentina, Colombia, Indonesia and Thailand)
9
institutions committed in 2020
1,100,000
plant-based meals served each year (potential)