CONTENT AND STRATEGY DIRECTOR

Sinergia Animal is committed to creating a diverse and inclusive environment and strongly encourages people from minoritized groups to apply. We strive to make our organization a place where everyone feels valued, respected, and empowered to contribute their unique perspectives and talents. Together, we can work towards a more compassionate world for all beings. 

 

Terms of Employment: Full Time (40 hours per week) 

Reports to: Executive Director

Location: International - Remote

Remuneration: To be defined according to location 

Language requirement: Fluent English

 

About Sinergia Animal

Rated as one of the world's most effective animal protection organizations by Animal Charity Evaluators, Sinergia Animal is an international campaigning organization working in countries in the Global South (specifically Latin America and Southeast Asia) to reduce animal suffering and promote more compassionate food choices. 

We use negotiations, investigations, peaceful direct actions, and innovative campaigning methods to expose the suffering of farmed animals and to help build a world in which no animals are exploited for food.

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About the position

We are seeking a passionate, visionary, and experienced Content Strategy Director to lead the development of powerful storytelling and strategic content that drives systemic change for animals. In this leadership role, you will oversee the creation and release of impactful content and undercover exposés across multiple platforms to influence public opinion and elevate our public engagement and advocacy efforts globally.

 

You will work closely with the Executive Director and a cross-regional team to design and execute content strategies that align with our organizational goals, shape public discourse, and strengthen our voice across media, digital channels, and grassroots platforms. Your work will amplify our mission, mobilize supporters, and sustain a strong and bold communication strategy across multiple countries.

 

This position requires people management skills, a sharp strategic mind, exceptional storytelling abilities, and deep expertise in communications. If you're a content leader with a passion for purpose-driven work and the skills to move hearts and minds through bold, effective messaging, we want to hear from you.
 

Responsibilities

Your responsibilities include, but are not limited to:

 

• Lead the development and execution of the organization’s global content strategy, ensuring alignment with campaign goals and organizational priorities.

• Oversee the creation of high-impact content—including media exposés, articles, reports, videos, social media assets, and press materials—that supports public engagement and advocacy efforts.

• Collaborate with the Executive Director and regional teams to craft messaging that resonates across diverse cultural and geographic contexts.

• Shape the organization’s narrative and storytelling approach to inspire action, build awareness, and influence key audiences.

• Manage and guide content planning across multiple platforms and channels, ensuring consistency in voice, tone, and strategic messaging.

• Monitor content performance and audience engagement, using data to optimize strategies and maximize impact.

• Train, supervise, and provide performance evaluations of content creators and communication staff, providing strategic direction and creative input.

• Stay informed about trends in digital media, advocacy communications, and audience behavior, integrating insights into the organization’s approach.

• Support the planning and execution of undercover investigations, campaign launches, public actions, and mobilization efforts through compelling content and narratives.

• Ensure brand consistency and quality standards across all communications outputs and platforms.

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Requirements

The ideal candidate will possess most, if not all, of the following qualities, skills, and characteristics:

• Proven experience in content strategy and people management, ideally in the nonprofit, advocacy, or communications sectors.

• Exceptional storytelling and writing skills, with the ability to craft compelling narratives that engage diverse audiences across cultures and regions.

• Strategic thinking and planning abilities, with a strong understanding of how to use content to influence public opinion and behavior.

• Experience developing and executing multi-platform content strategies, including digital, social media, earned media, and grassroots channels.

• Strong understanding of advocacy communications, with an ability to create messaging that supports campaigns, mobilization, and policy goals.

• Excellent collaboration and communication skills, with experience working cross-functionally with regional teams and senior leadership.

• Ability to manage multiple projects and deadlines, while maintaining a high standard of quality and creativity.

• Passion for animal protection, social justice, or other mission-driven work, with a commitment to systemic change.

• Fluency in English is required; additional language skills (especially Spanish or Portuguese) are a plus.

• Experience working in international or multicultural environments is highly desirable.

• An affinity for animal rights issues and a vegan lifestyle is highly desirable.

 

Enthusiasm and proactiveness are very important to us. If you don’t tick all the points on this list but are very excited about this role, we want to hear from you.

Benefits at Sinergia Animal

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Joining Sinergia Animal means becoming part of a mission-driven NGO dedicated to creating meaningful impact. We value our team and offer a range of benefits to support your well-being, growth, and work-life balance:

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🌍 Make an Impact: Work with a passionate team driving positive change for animals, people, and the planet.
🏖️ 26 Days of Paid Vacation: Enjoy more time to rest, recharge, and pursue personal interests.
🍽️ Food Allowance: Support for your daily meals to keep you energized.
🩺 Health Insurance: Comprehensive coverage to take care of you when you need it most.
📚 Professional Development Allowance: An annual budget for courses, training, and skill-building opportunities.
💙 Ollie Mental Health Support: Access to expert-led mental health resources to prioritize your well-being.

At Sinergia Animal, we believe in fostering a collaborative and supportive work environment where you can thrive while making a difference.

Once your application has been reviewed, we will email you further details on its status. If you are moving forward in the process, here’s what to expect (*):

1. First Interview: Video call with our People Department

2. Work Simulation assignment: Completed remotely

3. Final Interview: Video call with the direct supervisor

(*) We will notify you in advance of any changes or additional steps.

 

Please note that the position will remain open until the process is fully concluded.