The World Cup’s final whistle and Unilever's silence: why our fight against double standards continues

The 2026 World Cup has ended on the pitch, but behind the scenes of major corporations, the match for justice and transparency remains in full swing.

Over the past few weeks, while Unilever poured millions into tying its brands to FIFA's spirit of unity and fair play, we put the consumer goods giant on the spot. The reason was their double ethical standard regarding the Global South.

The multinational’s dirty play

In 2018, Unilever was widely celebrated after making a public commitment to source 100% cage-free eggs across its global supply chain by 2025. The message was clear: animal welfare responsibility in all markets.

However, the rules of the game changed quietly. The multinational secured cage-free standards for consumers in Europe and North America, but abandoned its global target, leaving over 2 million hens trapped in battery cages across Latin America and Asia.

Football rules are exactly the same in every country in the world. Why should respect for animal life and Latin American consumers be relegated to the second division?

The fans’ demand and the brand’s response

We mobilized activists and consumers across Brazil, Argentina, and Colombia to confront the company on its own social media channels and official platforms. We demanded a simple explanation for this double standard.

Unilever's response was absolute silence.

The brand chose to ignore the public outrage rather than explain why it applies inferior criteria to consumers in the Global South. However, that omission speaks louder than any TV commercial: it confirms that our exposure is real and that the company's rollback lacks any ethical justification.

The game is not over

The championship on television may have ended, but the official match report is permanently etched into the company's history. Unilever's rollback did not go unnoticed, and the animals, who are the most affected by this cruel confinement system, remain at the very core of our fight.

Our team continues to closely monitor Unilever and other major corporations across the continent. We will not accept broken promises or unequal treatment.

Visit our website to learn more about our work and keep scoring this goal against Unilever’s double standards: https://www.riggedworldcup.com/