Campaigners Step Up Pressure on Peruvian Supermarket Chain Vivanda Over Egg Sourcing
A public demonstration in Lima exposed the realities of Peru's egg industry and urged the retailer to adopt a cage-free egg policy.
LIMA, Peru, July 3, 2026 — Members of the Open Wing Alliance (OWA) staged a public demonstration along Lima's Miraflores Boardwalk, urging supermarket chain Vivanda, part of Supermercados Peruanos (SPSA), to improve transparency about its egg sourcing and adopt a cage-free egg commitment.
The action took place along the Miraflores Boardwalk, where activists formed a human mosaic, displayed red warning flags, and showed images from a recent Sinergia Animal investigation into Peru's egg industry. The demonstration drew attention to the suffering of hens confined in battery cage systems and urged the company to increase transparency about its egg sourcing.
Despite marketing itself as a premium supermarket under the slogan "Think Fresh (Piensa Fresco)," Vivanda has not disclosed whether the eggs it sells come from cage-free systems. This lack of transparency comes as battery cages remain the dominant method of egg production in Peru.
Consumer Expectations and Industry Momentum
Public concern over the issue continues to grow. According to a national survey conducted by Ipsos in August 2025, 70% of Peruvians consider keeping hens in battery cages to be unacceptable.
The demonstration also highlighted that many companies operating in Peru have already committed to improving animal welfare. According to the Open Wing Alliance's Chicken Watch, 170 businesses have adopted cage-free egg commitments, including the hospitality brand Belmond, the restaurant chain Doomo Saltado, and the supermarket Flora y Fauna, which has sourced 100% cage-free eggs since 2023.
During the action, activists waved red flags bearing messages such as "Vivanda: 0% commitment to animals," drawing attention to what they described as the company's failure to address animal welfare despite growing industry momentum.
Investigation Reveals Conditions on Egg Farms
The campaign is supported by a Sinergia Animal investigation conducted between 2024 and 2025, which documented severe animal welfare concerns on Peruvian egg farms. Investigators found hens confined in cages so small that each bird had less space than an A4 sheet of paper, preventing them from nesting, fully stretching their wings, or expressing other natural behaviors. The investigation also documented serious injuries, bone fractures linked to lack of movement, and chronic physical and psychological suffering.
"Although Vivanda has not disclosed where its eggs come from, our investigation reveals the hidden reality of intensive egg production in Peru," said Shammy Coello, Managing Director for Latin America at Sinergia Animal. "Supermercados Peruanos should not remain part of a system that causes this level of suffering."
The campaign also points to progress made by other retailers. In 2021, Cencosud, which operates the Wong y Metro supermarket chains in Peru, announced a regional cage-free commitment. Meanwhile, Franco Supermercados, a regional retailer with stores in Arequipa, Lima, and Mollendo, has pledged to sell only cage-free eggs by 2026.
"Selling products as 'fresh' or 'exclusive' is not enough if the animals behind those products continue to suffer," Coello added. "Companies that fail to improve their sourcing policies risk falling behind both consumer expectations and industry standards."
Campaign Calls for Public Commitment
As part of the demonstration, activists encouraged members of the public to email SPSA executives, calling on the company to:
Publicly commit to transitioning Vivanda's egg supply to predominantly cage-free eggs by 2031.
Publish annual, verifiable progress reports detailing implementation by supplier and egg type.
Every voice brings us closer to a cage-free future. Join the campaign and demand real change at www.vivandasinjaulas.com